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Be The Best That You Can Possibly Be
Mental and Performance Training for Athletes
Our approach
We work collaboratively with athletes to unlock their full potential, pursuing sporting high performance through a holistic approach based on the four pillars of performance.
With a special emphasis on training psychological skills, our method involves identifying and improving within the core areas of need, laying the foundations for peak performance on competition day.
Meet the coach
Juan Francisco Rueda
Hi there!
I'm Juan Francisco, Founder and Performance Coach here at Dale! I'm deeply passionate about sports and dedicated to helping individuals unlock their full potential.​
Originally educated as an Economist, I made the leap from the startup tech world to focus on helping high-performance athletes learn the skills and tools necessary to overcome the mental barriers that often limit their capabilities.
​I'm a Tennis Coach and hold a Master's degree in Sports Coaching & Psychology of High Performance. With over 15 years of tennis experience and another 8 in running, including road and mountain marathons, I truly understand the commitment, work, and dedication required to excel in sports.​
What sets me apart as a coach is not just my expertise but, most importantly, my genuine care for people. I'm a keen listener, empathetic, and I place the utmost importance on building trust with my athletes. I'm truly excited to collaborate with and help the athletes who decide to work with us.​
Excited to connect with you!
“Francisco is a passionate coach who has transformed my mental approach to the game. Under his guidance, I've seen an improvement in my game strategy, mental toughness, and overall performance on the court."
- Nikolaj, Tennis Player
Our methodology
We collaborate with the athletes to ensure focused training on areas that drive results on competition day. Simultaneously, we consider the bigger picture, equipping athletes with tools and knowledge for long-term success. We do this by individualised training plans consisting on a continuos loop of testing, training, and tracking, fostering mutual accountability for agreed-upon results.
Testing
We work together with the athlete and their team to identify the most significant areas impacting performance that require attention and improvement.
Training
Specific mental and performance training tailored to the individual, integrated into individualized training plans and periodized according to the competition calendar of the athlete.
Tracking
Constant monitoring of progress; at the end of each training cycle, we revisit results and goals, evaluate, learn, and embark on the next training cycle.
Get in Touch
Do you have any questions or just want to talk for more information? Feel free to fill out this form or contact us directly at:
(45) 31 34 02 34